I'm a researcher who shares insights about the human side of AI.
I share survey data, novel use cases, cultural shifts, and the second-order effects of what's being built.
My insights draw on a decade of consumer research at Google, and ongoing independent analysis of market data and emerging trends.
"One of the most prominent cultural commentators exploring how AI is influencing human behaviour"
— Canvas8
You might know me from my newsletter Early Insights Club, or my TikTok (@ashleystriblet).
I'm a former Google Staff Product Researcher who left after realizing the tech industry had a deeper problem: it was building AI products without truly understanding everyday consumers or prioritizing their wellbeing.
I started making content about the "human side of AI" to explain how real people are experiencing AI, and what it might mean for the future.
My whole career has been about advocating for humans in the development of technology. My mission is to democratize research insights so more people across the tech industry can do the same.
Work With Me
Weekly roundups providing insight into the state of the consumer market and how it's evolving. Read by 2.5K+ tech insiders from Meta, Microsoft, OpenAI, Spotify, and Figma, plus VCs and solopreneurs.
Short videos on the real-world ways people are actually using AI and what it means for the future. Followed by 15K+ tech consumers and professionals.
Featured commentary on how AI is shaping the lives of everyday people.
If you're looking to collaborate — through sponsored content, speaking engagements, or consulting — shoot me a note.
I partner with brands, founders and companies that want to put humans first, by prioritizing use cases and design patterns that help everyday people.
